A towel says more than it seems. Before a guest even spends their first night, they have already touched the bathroom textile. Its weight, softness, and absorbency are immediate signals that the customer interprets as indicators of quality and care.

Weight, softness, and absorbency are not just technical characteristics, but signals that guests interpret as a reflection of the establishment’s standards. In this context, choosing bathroom textiles becomes a strategic decision for hotels.

With more than 25 years of experience in the sector, Supratex positions itself as a specialist in manufacturing bath textiles for the hospitality industry. Its catalogue includes towels ranging from 400 to over 700 g/m², available in both 100% cotton and cotton-polyester blends. The company offers different technical solutions, such as American terry—designed to achieve a fluffier finish—or compact terry, intended to maximize durability.

One of the distinguishing aspects of its products is their resistance to intensive use. All items are designed to withstand continuous industrial laundering without losing their appearance or feel, a key feature in the hotel environment.

In addition, details such as double stitching on the edges reinforce the actual lifespan of the pieces. According to the company, in hospitality, durability not only impacts operations but also profitability: a towel that maintains its performance over time results in lower long-term costs.

Supratex completes its offering with bathrobes and shower curtains, thus providing a comprehensive and consistent textile solution for hotel rooms.