A contrasting coloured hem on a curtain. A discreet embroidery on a napkin. A decorative stripe on a towel. Small gestures that, when well executed, turn a functional textile into a signature of the establishment.

At Supratex we approach textile personalisation as a service integrated into every project: logo embroidery, custom colour combinations, distinctive finishes and bespoke solutions developed around each brand's visual identity. It is not about adding an extra, but about thinking of textile as part of the overall design of the space from the very beginning.

A good example is our recent project at Silken Gran Hotel Durango, in collaboration with Bilbao Design: we incorporated a contrasting coloured hem on the curtains in every guestroom, a simple detail that gives each room its own character without breaking the overall elegance of the space, reinforcing the hotel's visual identity throughout.

This personalisation capability does not compromise functionality: our customised fabrics meet the same technical standards of industrial wash resistance, colour fastness and durability as the rest of our production.

Because sometimes, the difference between a hotel that is remembered and one that is forgotten lies in a single detail of colour.